Real food. Food obsession. Food blogs. Food Photographs. Long before I read the article in the NYT, I thought about writing about this craze. This thing with social media where people like to photograph their food and then upload it online.
There may be something self indulgent about it. But it has become a real epidemic. A big hipster trend. Not only am I going to go to my farmer's market and tweet and blog about it, but I will also blog and tweet about the CSA I belong to, what I prepared for dinner on my food blog and then, upload all of these colorful photos! (Or, if I want to be even cooler, I can do black and white photos).
So, I don't think there is anything wrong with the sharing of recipes and comments. That is how we all get new dishes, right? The food blogs are nice and helpful. It's the photographing that is a little strange from time to time.
I made a salad nicoise a few weeks ago. Asparagus, potatoes, lettuce, olives, lemon juice and olive oil, tomatoes - all real food. The next thing I know, I am putting it out on the counter and my dinner is being photographed by my friend. Can't we just eat it? Was my salad nicoise uploaded online and exploited? Without my permission?
I have discovered various meals I have ordered on various websites. The hipster movement seems to think it's just plain cool to photograph a real natural and colorful meal before digesting it. It's an art form. And a trend.
Sitting in a recent panel presented by the Social Media Club of Madison a blogger in the audience mentioned a wonderful blog she follows written by an attorney who has a food blog. I thought she was implying that it is something different or unique. Maybe I read her wrong I am not sure. But, a food blog seems to be the thing to do - I have thought about it many times. Viewers probably enjoy it immensely and it's a great tool - but it's not unique. (Ummm... have you heard of "Julie and Julia?" I am just saying).
So this every growing popularity is probably good for the economy. Just think - camera businesses make money selling special cameras. Hipsters like to make sure everyone knows that it is "organic and local," so the farmers are making money. And so are restaurants that are serving sustainable ingredients. It's a win-win.